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ÀÚ·á½Ç > BRAND38 °ü·Ã ±â»ç |
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ºê·£µå ÀÚ»ê°ú ±â¾÷°¡Ä¡ |
Çѱ¹°æÁ¦(2001³â 7¿ù 16ÀÏ ¿ù¿äÀÏ) 53¸é±â°í ¹Ú¹®±â/ ºê·£µå ¾Ø ÄÄÆÛ´Ï ÄÁ¼³ÅÏÆ® / °æ¿µÇÐ ¹Ú»ç ¹Ú¹®±â < ºê·£µå¾ØÄÄÆÛ´Ï ÄÁ¼³ÅÏÆ®.°æ¿µÇйڻç >±â¾÷µéÀº ¿Ö ¸¹Àº ºñ¿ëÀ» ÅõÀÚÇØ È¸»ç À̸§À̳ª ºê·£µå¸¦ ¾Ë¸®·Á°í ÇÒ±î.´ë´äÀº °£´ÜÇÏ´Ù.¼ÒºñÀÚ¿¡°Ô ¸¹ÀÌ ¾Ë·ÁÁú¼ö·Ï ÀÚ½ÅÀÇ °¡Ä¡°¡ Ä¿Áö±â ¶§¹®ÀÌ´Ù.Áö³ 10³â°£ »óÀå ±â¾÷ÀÇ ÁÖ°¡¿Í ºê·£µå ÀÚ»êÀ» ºñ±³ÇÑ °á°ú ºê·£µå°¡ ÁÖ°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ·ÂÀº 7¹è³ª Áõ°¡Çß´Ù.±×¸¸Å ¹«ÇüÀÇ ºê·£µå °¡Ä¡°¡ Áß¿äÇØÁ³´Ù´Â Áõ°Å´Ù.¹è°æÀº ´ÙÀ½°ú °°´Ù.ù°,±â¼úÀÇ ¹ß´Þ·Î ÀÎÇØ.. brand382010-07-05 545 |
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Samsung Electronics Cited As Having Most Brand Value |
Samsung Electronics Cited As Having Most Brand ValueJoongAng ILBOEnglish EditionSeoul, Friday, January 12, 2001By Kim Kwang-ki JoongAng IlboAmong domestic companies, Samsung Electronics has the most valuable brand equity, estimated at 15.4 trillion won($12.1 billion), the Korea Cost Managerment Institute said Thursday. Brand equity is an intangible asset that encompasses such things as a company¡¯s mane, slogan, symbols, costumer loyalty and perceived quality. In its repo.. brand382010-07-05 424 |
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